CubeSmart to deploy OmniSocial for employee and partner communities

Waltham, MA - April 17, 2012 - Mzinga® (http://www.mzinga.com), a pioneer in social intelligence solutions, services, and analytics for business, today announced that CubeSmart (NYSE: CUBE), a real estate company focused on self-storage facilities, has selected Mzinga's OmniSocial® to power its employee collaboration, training and communication initiatives, as well as ongoing social partner communications.

CubeSmart, a leader in the self-storage industry, provides self-storage and related logistics and organization solutions to more than 200,000 residential and commercial customers across the United States. The company owns or manages 480 facilities in 30 states and the District of Columbia and operates the CubeSmart Network, which consists of approximately 825 additional facilities.

To foster greater employee productivity and enhance relationships with its Network partners, CubeSmart was seeking a fully-integrated, social solution to increase communication between departments, enable better teamwork and collaboration, deliver informal and formal learning through enhanced coursework and training, and expand beyond an employee-based solution to an external community to address partners as well.

"At CubeSmart, we see the benefit of collaboratively engaging not only our employees, but also our partners. Therefore, we were looking for a single, centralized solution that allows us to efficiently manage all social experiences across our business," said Christopher Marr, President at CubeSmart. "Mzinga OmniSocial excels in that area, including the broad range of both formal and collaborative applications available for all of our different use cases."

Mzinga OmniSocial provides a rich, unified social solution that gives businesses the opportunity to raise brand visibility, employee productivity and customer satisfaction through more comprehensive employee, customer, brand, and partner experiences. With a broad range of social and formal learning technologies as well as community solutions, OmniSocial allows users to interact and share ideas, which helps employees perform better and businesses to capture and analyze social information in new and exciting ways.

"CubeSmart is focused on providing best-in-class storage facilities and related services; as a result, they were looking for a solution that could deliver social experiences for employee development as well as a partner community to enhance communications and collaboration," said Alan Nugent, CEO at Mzinga. "By implementing a complete set of community, learning and social products, CubeSmart will be able to make better, faster business decisions which align with Mzinga's vision."

Social technologies are one of the top strategic technology trends in IT for 2012 according to Gartner. As businesses continue to adopt the use of social technologies, they are able to realize improved business performance that translates to tangible value in the areas of employee development and satisfaction, customer loyalty and retention, and overall revenue growth.

About CubeSmart
CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 480 facilities across the United States and operates the CubeSmart Network, which consists of approximately 825 additional self-storage facilities. The Company plans to exceed Customer expectations by adding more personalized services and technology to some of the best storage spaces around.

CubeSmart services include storage customization, logistics services, comprehensive moving services, organizational services, and office amenities. The Company's self-storage facilities are designed to offer affordable, easily accessible, secure, and in most locations, climate-controlled storage space for residential and commercial customers, as well as boat storage and mini storage. According to the 2011 Self Storage Almanac, CubeSmart is one of the top four owners and operators of self-storage facilities in the U.S.

For more information about personal and business storage or to learn more about the company and find a nearby storage facility, visit www.CubeSmart.com or call 800-800-1717. Visitors to cubesmart.com can also view the sizes and features of individual self-storage units, reserve storage space, and pay their storage bills online using a safe, secure online payment function.

About Mzinga
Mzinga is a pioneering provider of social software and analytics solutions that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

To learn more about Mzinga, visit www.mzinga.com.

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