Mzinga OmniSocial Analytics captures a wide range of social metrics about your community members, the ways in which they interact and build relationships, and the content they share and consume within your site over time.

By applying a proprietary set of formulas to these interactions, we make it easy for you to identify, rank, and analyze the social interactions that drive optimal community performance and vibrancy and have the most impact on your brand. You can then use these results to make better decisions about how to generate the highest return on your marketing, support and employee engagement efforts.

	Reporting Get on-demand access to a series of reports that are designed to help you gain a better understanding of your viral marketing reach, influence and brand exposure—and help you more easily identify the strategies and activities that deliver the highest ROI for your business.		Analytics & Dashboards View your site's most important statistics and metrics using real-time, on-demand graphical displays in a concise, easy-to-read format, with available drill-downs for more in-depth information.
	User Reputation & Recommendation Mzinga's unique User Reputation and Recommendation functionality takes Social Analytics one step further by helping you to identify your site's most reputable members—those who have the most potential impact on your brand-as well as your most valuable content, which you can then recommend and share with all members.