We're critically acclaimed authors, too.
We don't just build communities for businesses—we also research their benefits and document case studies. Discover how crowdsourcing, online communities, and social software are changing the nature of our professional and personal lives.
 
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Social Nation:How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business It's time to join Social Nation and prosper! This forthcoming book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:
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We Are Smarter Than Me"We Are Smarter Than Me" by Barry Libert and Jon Spector, foreword by Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insight from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision-making and business processes. In "We Are Smarter Than Me," you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. Visit the "We Are Smarter Than Me" website |
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Barack, Inc.Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In "Barack, Inc.," Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, "Barack, Inc." is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace. |
 
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Cracking the Value Code"Cracking the Value Code" is based on a three-year study by the consulting firm Arthur Andersen, and gives clear, plain-English guidance for helping your organization identify, create, and consolidate the valued assets it needs to vault high above the competition. At the heart of this rigorously researched, cogently argued, and sensibly organized manifesto is this: New Economy success stories like Charles Schwab, Microsoft, and the Gap have outstripped their older industrial-age counterparts because they have devised new business models that hook into "what matters" to customers. How? By using their organizational assets—concrete and intangible—as the building blocks to true customer value. |
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Value RxIn "Value Rx," the consulting duo behind the successful "Cracking the Value Code" delivers strong, smart medicine for health care organizations. Libert and Giniat (the head of the Pharmaceutical, Biomedical, and Health Services practice of Andersen) open with much the same argument presented in "Value Code": To compete and thrive in a field marked by rising costs and declining services, everyone from hospitals and HMOs to pharmaceuticals, suppliers, and drugstore chains must not only nurture but rigorously measure every component of their "organisms." That includes finding the optimal balance between tangibles like physical assets and income statements and such vexing intangibles as human assets, customer satisfaction, and the constant generation and free flow of knowledge. To both bean counters and care providers who say such intangibles can't be reconciled with the bottom line or usefully measured, they provide a diverse array of vivid real-life profiles to the contrary. |
