Industry Research
We know how important research is to business, whether it's research on the market, the industry, customers, technology, or services. And research is equally as important to us—we base our business on innovative, forward-thinking ideas established in research. Education and knowledge benefit us all, so we're sharing that research with you.
Survey: Social Software in Business | |||
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Conducted by Babson Executive Education and Mzinga Released September 2009 In August 2009, Babson Executive Education and Mzinga conducted an online survey to assess the current use, adoption and state of social technologies in business. The findings of the survey, which drew more than 555 participants from a wide variety of professional disciplines, will be used in support of a new professional education program designed to help senior managers develop and implement social business strategies, new human capital policies and business processes for success in today's increasingly socially enabled world.
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Customer 2.0: The Business Implications of Social Media | |||
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Aberdeen Group benchmark report Sponsored by Mzinga The popularity of online social media has not only changed the way peers interact, it has also succeeded in creating a new breed of online customers and new methods for reaching those customers. In this research report, Aberdeen Group highlights how top companies are leveraging social media and Web 2.0 technologies to improve marketing effectiveness and customer satisfaction.
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Workforce Collaboration and Web 2.0: Improving Productivity by Facilitating Knowledge Transfer | |||
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Aberdeen Group benchmark report Sponsored by Mzinga Workforce collaboration has risen to the top of many organizational talent management agendas, particularly to address knowledge transfer and retention as employees retire. In this report, Aberdeen Group explores how best-in-class companies are using Web 2.0 technologies to reach these goals as well as to drive workforce productivity and improved business performance.
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McKinsey : We Are Smarter Than Me: The New Competitive Advantage of "We" | |||
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McKinsey Alumni Thought Piece by Barry Libert and Jon Spector When Barry Libert and Jon Spector set out to launch the online community experiment that ultimately culminated in their acclaimed book, "We Are Smarter Than Me," their primary goal was to prove that social media can change the way the business world works. Their assumptions proved true, but along the way they discovered key strategies for how social interactions can be applied to traditional business practices, and some very unexpected lessons. In this research article, they've captured their experiences and formulated them into practical best practices for the industry at large.
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