Waltham, MA – July 12, 2010 - Mzinga^® (http://www.mzinga.com/), the leading provider of social software, services, and analytics that improve business performance, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadrant for Social CRM¹.

According to Gartner, "Visionaries demonstrate a strong understanding of current and future market trends and directions, such as the importance of a flexible and transparent collaboration environment, as well as the value of mutual reinforcement between tools that encourage user contribution and tools that encourage bottom-up group and structure formation. Their products and product road maps exhibit innovation, especially in architecture and lightweight integration, while their marketing and R&D efforts are boosted by their alignment with the open-source 'ecosystem.' The Visionaries in this market have not exhibited the scope of delivery of the Challengers, but have demonstrated vision across a range of capabilities."

According to the report, "Gartner's first Magic Quadrant for Social CRM responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. Social CRM application spending will grow at a faster rate than traditional CRM spending."¹

Mzinga was also recognized with placement in Gartner's Externally Facing Social Software (EFSS) Magic Quadrant². Gartner explains Externally Facing Social Software in the report by noting, "Social interactions do not stop at company boundaries; neither should the social software products that support these interactions. Externally facing social software (EFSS) products facilitate interactions beyond the firewall to create communities among employees, customers, suppliers, partners, alumni and other stakeholders." ²

"We consider Mzinga's positioning in both the Social CRM and the Externally Facing Social Software Magic Quadrant is further acknowledgement of our core value proposition: that by creating a social ecosystem throughout their business, organizations can enable collaboration, communication, innovation, and much more," said Randy Saari, senior vice president of customer experience at Mzinga. "The latest release of OmniSocial, our social software platform, ensures that we can continue to help companies increase productivity and efficiency, elevate employee and customer satisfaction, and drive revenue growth."

(¹) Gartner, Inc. "Magic Quadrant for Social CRM," by Adam Sarner et al., Jun. 29, 2010
(²) Gartner, Inc. "Magic Quadrant for Externally Facing Social Software," by Jeffrey Mann et al., July 5, 2010

About the Magic Quadrant
The Magic Quadrants are copyrighted 2010 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Mzinga
Mzinga is the leading provider of social software, services, and analytics that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable business collaboration, communication and knowledge sharing to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 14,000 communities and 1 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

To learn more about Mzinga, visit www.mzinga.com.

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Contact:
Susan Koutalakis
Mzinga
781.577.8895
skoutalakis@mzinga.com