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Public Relations Manager
Mzinga, the leading provider of business social media solutions that drive growth, innovation, and learning, seeks a seasoned Public Relations Manager.
The ideal candidate will be a public relations and communications professional with 5+ years of experience managing message development and relationship building strategies and programs, preferably in the enterprise / B2B high-tech industry, with knowledge in the areas of software, Web 2.0 and emerging technologies.
As the Public Relations Manager, you will provide support in planning and executing Mzinga’s public relations, media and analyst strategies, and manage daily activities with our PR agency. As a member of the Marketing Communications team, you will work with executives, thought leaders, and subject matter experts within the company to produce media pitches, press releases, speaking session abstracts and bylined articles for business and trade publications.
Due to the direct impact on the organization, this position requires exceptional oral and written communications skills.
Responsibilities
- Collaborate with the executive team to establish PR goals, objectives and metrics
- Manage our PR agency relationship, with a focus on:
- Developing a corporate communications plan;
- Writing and editing press releases, including regular company communications, technology launches, customer case studies, partner releases, etc.;
- Writing and editing bylined articles about relevant technology topics
- Maintain positive news coverage of our business, strategy, products and services
- Track competitive developments and craft creative responses, positioning, and depositioning
- Build and maintain relationships with technology, trade, and business reporters, bloggers, and podcasters in print, broadcast and online media
- Build and maintain relationships with industry analysts; craft regular communications to key industry and technology analysts
- Manage incoming media requests and conduct/staff interviews
- Develop and manage speaking opportunities, develop speaking platforms for key Mzinga technology and business spokespeople
Qualifications
- A bachelor’s degree
- Proven, measurable success in achieving positive PR outcomes
- Experience in working with technology media, business/consumer media and industry analysts
- Experience in managing an external PR agency
- An understanding of social media and learning technologies, products and positioning
- Outstanding, detail-oriented writer and critical editor
- Experience with using blogs, social media and other Web 2.0 technologies as PR enablers
- Ability to manage and execute multiple projects simultaneously in a fast-moving and competitive environment
The Company offers excellent benefit and compensation programs. Our state-of–the-art offices are convenient from Boston, MetroWest, the North Shore, the Merrimack Valley, and Southern NH. If you want to work for a company that is on the cutting edge in the information markets, email your resume today to Careers@mzinga.com.
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