Mzinga Expertise in Online Communities and Business Innovation Takes Center Stage at Major Industry Events
Mzinga executives illustrate the business power of community in multiple keynote addresses and speaking sessions at upcoming conferences
Boston, MA - May 7, 2008 - Mzinga ( http://www.mzinga.com/pr/), the leader in business social media and Learning 2.0 solutions for the workplace, marketplace, and extended enterprise, today announced its participation in several conferences taking place throughout May that underscore the importance and value of communities to the business world. Mzinga industry veterans will examine the most effective ways to leverage social media to streamline communications, stimulate corporate growth, and achieve a competitive advantage in the marketplace.
Mzinga Chairman Barry Libert, a crowd-sourcing visionary and author of the acclaimed book, “We Are Smarter Than Me,” will take the stage in several keynote sessions to discuss how businesses can successfully incorporate social networking into their HR, marketing, customer service, and peer support efforts to help drive innovation and growth.
- Community 2.0 Conference
May 12-15, 2008, Las Vegas, NV
Serving as the conference chair for Community 2.0, Libert will deliver the opening remarks and host a session featuring the principles highlighted in “We Are Smarter Than Me,” which will be followed by a book signing. The address will set the stage for the premise of the event, which is dedicated to exploring how businesses can harness the power of community to build consumer advocates, drive smarter brand decisions, and propel business growth.
Aaron Strout, Mzinga VP of new media, will also be participating in the conference program on Wednesday, May 14, when he will join the panel discussion, “Marketing Of, To, and Through Online Communities.”
A Platinum sponsor, Mzinga will be demonstrating its online community and moderation solutions for attendees in the Solution Showcase throughout the conference.
- The Warrillow Summit 2008
May 12-14, 2008, Las Vegas, NV
Barry Libert will also deliver a keynote presentation entitled “Leveraging the Power of Community to Win the Small Business Market” at The Warrillow Summit, the annual gathering of members of the Warrillow Subscriber Network – a community of Fortune 500 company executives targeting the Small & Medium Business (SMB) segment.
During the presentation, Libert will outline the benefits of becoming a “We” company-one that derives business value from the collective wisdom of constituents both inside and outside the organization.
Copies of the “We Are Smarter Than Me” book will be provided to all conference attendees, and a book signing will be held after the session.
Throughout the event, Mzinga will be exhibiting in Booth 107 and showcasing its online community and moderation solutions, including case studies that highlight the unique benefits that communities and social media can deliver for small, mid-market, and enterprise organizations.
- ACORD / LOMA Insurance Systems Forum
May 13-15, 2008, Las Vegas, NV
A keynote speaker at the 2008 ACORD LOMA Insurance Systems Forum alongside ABC News’ Sam Donaldson, Barry Libert will present on Thursday, May 15 to a general session of conference attendees that includes C-level executives and senior management from business, technology and financial services companies.
The presentation, entitled “We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business,” will be followed by an interactive session later the same day conducted by Mzinga VP of new media Aaron Strout. Together, the two sessions will provide participants with insight into the business value of communities and hands-on practice evaluating and planning community strategies.
Exhibiting in booth 1121, Mzinga will highlight its workplace community and Learning 2.0 solutions during the event.
- SiriusDecisions Summit 2008: Growth Through Innovation
May 14-16, 2008, Henderson, NV
Mzinga is a Gold sponsor and will exhibit its online community solutions at SiriusDecisions, which brings together senior sales and marketing peers and thought leaders to understand how business-to-business organizations are driving revenue and profit growth through tighter alignment of sales and marketing.
- SIIA NetGain: The Convergence of Content & Software
May 18-20, 2008, San Francisco, CA
Karen Leavitt, chief marketing officer at Mzinga and a member of the Software & Information Industry Association (SIIA) Software Division Board of Directors, will participate in a panel discussion on Tuesday, May 20 at SIIA NetGain: The Convergence of Content & Software.
The panel, entitled “Enterprise Opportunities and Challenges with Social Media” will examine how social media presents a new way of thinking about how content is created, bought, and sold.
Mzinga is a Silver sponsor of the SIIA NetGain conference and a member company of SIIA, the principal global trade association for the software and digital content industries, which is producing the event. NetGain provides a unique perspective on how the software and content industries converge to enable the enterprise to access applications and content anywhere, anytime, and on any device.
About Mzinga
Mzinga is the leading provider of business social media solutions that drive growth, innovation, and learning. Its combination of highly scalable technology, rich domain expertise, and moderation services enables businesses to harness the collective intelligence of employees, customers, and partners to achieve tangible business results. Marketing, customer service, and human resources professionals deploy Mzinga’s “pervasive community” solutions to achieve higher revenues, lower costs, greater workplace satisfaction, and improved customer support.
Mzinga, whose name means “beehive” in Swahili, is headquartered in Burlington, Massachusetts. With 14,000 communities under management, Mzinga services more than 1 billion monthly page requests from 27 million users in 160 countries worldwide.
Mzinga’s marquee list of customers includes such global brands as ABC, AOL, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, United Nations Development Programme, and Depository Trust & Clearing Corporation.
About We Are Smarter Than Me
In the summer of 2005, leaders from Wharton, MIT, Pearson Education, and Mzinga came together with the idea of creating the world's first crowdsourced book, "We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business." Using Web 2.0 technologies, the "We Team," powered by Mzinga, leveraged this crowdsourced content to produce the first book based on the ideas of 4,375 contributors.
Published in October 2007, We Are Smarter Than Me has already received major press coverage from NPR, XM and Sirius Radio, Financial Times, Forbes.com and Investor’s Business Daily.
To join the discussion, please visit www.wearesmarter.org.
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