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Heather Strout
Community Consultant


Heather brings twelve years of hands-on experience to her role as a Community Consultant. She leverages that expertise to help clients build out their community strategy by giving them the tools, education and guidance they need for community success.

Heather has always worked with her clients to make strategic decisions when implementing technology:
  • While working toward her MBA, Heather worked at the University of Texas System, where she was responsible for business process analysis. She implemented system process efficiencies while maintaining the checks and balances required by law.

  • Prior to starting school, Heather worked at State Street Corp. On one of her projects there, she revived a highly visible failing product upgrade, resulting in project success, and in turn client retention.

  • Heather also worked for over three years at Lycos, where she was responsible for all sales application implementations, upgrades and vendor management.

  • Early in her career, Heather managed the implementation of an online financial advisor matching system in partnership with Microsoft.

Heather earned her undergraduate degree in Communications from Florida State University, and has an MBA with a focus on information management from the McCombs School of Business, University of Texas, Austin. She is also professionally trained in six sigma project management.

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Heather Strout : The Business of Change

THINK BIG, start small
I, as well as my Mzinga colleagues, often say this to people starting out the planning process for social media in their organization.  So what does it mean, think big, start small?

THINK BIG
 
If you’re thinking about launching a community, a blog, jumping onto twitter, etc., you first need to think about the future ... read more
Thu, Oct 30 2008
Blog Action Day 2008: Poverty
October 15 is Blog Action Day.  Each year, bloggers around the world focus on a single topic.  This year, it’s poverty. 

Wikipedia has lots of factoids about poverty and what causes it. It even has a page on read more
Wed, Oct 15 2008
Where to Start: Blogs
I lead a webinar once or twice a month and though I present a very similar slide deck each time, the conversation is often different.  I don’t want to talk for an hour about a topic my audience isn’t interested in.  I always open the floor for questions and I get the question, “what social media tool should we start with at my company?”

The answer is almost always blogs.  Now your circu ... read more
Mon, Sep 29 2008

Heather Strout's Blog

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Recent Blogs

Oct 30THINK BIG, start small
Oct 15Blog Action Day 2008: Poverty
Sep 29Where to Start: Blogs
Aug 26The Buzz on Podcasts
Feb 22Blogging 101
Nov 21The Psychology of the Troll
Oct 30Bringing Your Neighborhood Online

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