Mzinga : Enterprise Social Media & Learning Solutions
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Jim Storer
Sr. Director, Social Media Strategy
Return on Community


As Senior Director of Social Media Strategy, Jim Storer uses Mzinga’s own social media solutions to foster knowledge sharing and peer-to-peer support among our customers, partners and employees.

Jim Storer's Biography

Jim Storer : Return on Community

To Comment or Not to Comment?
I just wrapped up a great podcast with Liz Strauss (yes, that Liz Strauss) and she had some great insights on what you can do to make your blog more successful. Unfortunately, you'll have to give us a day or so to get the podcast up... it'll be worth the wait!

In the meantime, I want to explore the subject of comments ... read more
Wed, Dec 03 2008
Drinking from a Fire Hose
With all the information sources available today it's easy to get overwhelmed by the sheer volume of it all. Whether it's blogs you follow, your Netvibes or iGoogle page or the stream in Twitter or Friendfeed, everyone seems to have a < ... read more
Thu, Nov 06 2008
Power Community by Creating Collisions
I'm fresh off two days in the Mile High city where I attended Defrag 08. The goal of the conference was to get participants thinking about ideas and opportunities from different angles to spur new insights. Well, mission accomplished! I'm not sure if it's the red-eye I flew in ... read more
Wed, Nov 05 2008
Conversations w/ Mzinga at OCS08
The 2008 Online Community Summit in Sonoma, CA wrapped up with a wine tasting on the front lawn of the Ramekins Sonoma Valley School (how fitting given the locale). It was bittersweet goodbye since it was such a great learning and networking experience. The sess ... read more
Fri, Oct 17 2008
Community Rules of Engagement
I was "riding the back channel" on a webinar we hosted yesterday on "Best Practices for Moderating Your Online Community" with Bill Johnston from Forum One Networks and Mike Pascucci, a colleague here at Mzinga (archive will be read more
Wed, Oct 01 2008
Taking a Quick Look at Oracle Mix
I'm always excited to hear of big companies jumping into social media (even if they're not a Mzinga client). When I noticed Jeremiah Owyang mention this morning on Twitter that Oracle had launched an "ideas" site, I just had to take a look. It's great they'r ... read more
Mon, Sep 22 2008

Jim Storer's Blog

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Recent Blogs

Dec 03To Comment or Not to Comment?
Nov 06Drinking from a Fire Hose
Nov 05Power Community by Creating Collisions
Oct 17Conversations w/ Mzinga at OCS08
Oct 01Community Rules of Engagement
Sep 22Taking a Quick Look at Oracle Mix
Aug 14Mzinga BBQ - Picnic Table Podcast
Jul 22Fostering Member Engagement
Jul 18Monitor Your Brand/Products on Twitter
Jul 1420 Tips for Your Community Newsletter


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