 Aaron Strout : Citizen Marketer |
 Interview with Prof. Jerry Wind on "We"
Cross posted on We Are Smarter
This is from a podcast I did last week with Jerry Wind - one of our original We Are Smarter Than Me boo
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Fri, May 09 2008 |
More Recruiting!
This post isn't going to be nearly as irreverant as my Hiring in a 2.0 World post but I told my good friend and colleague, Jody Petruzziello, that I would give her a hand in her hiring e
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Wed, May 07 2008 |
Crowdsourcing Your Advertising
Any of you that read my blog or listen to my weekly WE Show podcast series know that I like to talk about smart companies that are using community and social media to improve their businesses. I like it even better when one of the smart
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Wed, Apr 16 2008 |
Online Community Business Forum '08
Alan Webber, co-founderof FastCompany (started it with Bill Taylor) opening remarks:
- Believed a good magazine was a great way to connect people into communities
- Argued that "context" vs. "content" is king
- Purpose of a community is to do something, oth
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Mon, Apr 14 2008
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No "I" or "Me" in "WE" Marketing
Background
I've spent a lot of time as a "Me" marketer - nearly 15 years as a matter of fact. During those 15 years, I've done "Me" marketing at a small agency, a financial giant (Fidelity Investments) and eventually for an white-label community company (Shared Insights/now Mzinga). Iron
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Thu, Apr 10 2008 |
My Field Trip to the United Nations
Getting There
It's not often that you get to go to the United Nations building in
NYC. It's even less frequent that you get to go to the UN and speak. I
had the privilege of doing both on Tuesday and it was worth every
minute of sleep I missed (got up at 4:15 AM to catch a 6:00 AM Shutt
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Sat, Mar 29 2008 |
Hiring in a "2.0" World
Today's Hiring Process
We're in the process of hiring for several positions here at Mzinga.
Given the fact that we are a company focused on building community for
other businesses, the thought occurred to me that I might start
practicing what we preach in the world of recruiting. In ord
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Sat, Mar 22 2008 |
Social Networking "South by" Style
By this point, any of you that did not attend the South by Southwest Conference in Austin, TX are sick of hearing about the uber-social media geek fest. I'll admit, I was fortunate enough to go as many of you who read this blog and follow me on read more
Fri, Mar 14 2008 |
Zuckerberg Gets a Redo
By this point, if you're following my blog or twitter stream, you know about the disaster that was billed as the "Mark Zuckerberg Keynote" at the South by Southwest Conferenc
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Tue, Mar 11 2008 |
Distaster: Zuckerberg Interview Gone Bad
I started to write this post yesterday before Zuckerberg took the stage. My focus was "interview with boy billionaire." That was before I knew that "woman prima donna" was going to be the interviewer. This session is now the buzz of SXSW and not in a good way. For one, it made read more
Mon, Mar 10 2008 |
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