 Extending Your Brand Through SN's?
Ever get going on a blog comment and realize that while you were at it you were actually composing your own mini-post? That's what happened to me this AM while checking Twitter. A tweet by Boston A-list blogger, Chris Brogan, piqued my interest. Chris asked, "Do you use social networks to extend your message? Share your ideas." I couldn't resist...
Here is my comment (also found on Chris' blog)
Chris - great post on a timely topic. As the person responsible for leading our companies charge on how new media fits into our overall marketing/PR/branding mix, I've been doing a lot of thinking (and experimenting) lately about the best approach. As you suggested in this post, the key is finding the best way to get your message heard (personal or professional in a tasteful manner.
Like you, I spend a lot of time (probably too much) on Twitter, Facebook, other's blogs etc. I see how some people like Jeremiah and Scoble do a great job at self-promotion while delivering value through linking to other folks' insightful posts, videos, podcasts etc. Others (I won't name names) are not quite as skilled.
The one thing that I am slowly learning is that getting one's message out requires two specific skills:
- Patience - unlike web 1.0 marketing, social media/marketing is not about "pray and spray" but rather small, thoughtful ongoing activities. You've touched on most of these activies above but I would add podcasting to the mix as well as it gives one the ability to tap into an additional channel i.e. iTunes (and other podcast syndicators) to spread the word.
- Continuous delivery of value to others - one of the reasons why people read blogs like yours, Dave Winers and other thought leaders is that you are constantly delivering value back to your readers. This may seem obvious but many people on Twitter and on FB sometimes forget that it's okay to point to other blogger's posts. It's also okay to start debates or solicit opinions on FB and Twitter that are for the greater good of the social media movement -- not for individual gain.
Thanks for calling out this valuable topic - I look forward to seeing other's comments.
Aaron
So what do you think? Are you (and/or your company) using new media and social networking the right way?
Cross-posted on Wearesmarter.org
Sat, Dec 01 2007 |
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