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Aaron Strout

Aaron Strout
Vice President of New Media
Citizen Marketer



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Aaron Strout : Citizen Marketer

Scoble Helps Me Make Content Count on FF
I've known for a while now that more and more of the thought leaders in the social media space have started their migration from microblogging site, Twitter over to lifestreaming/social media aggregator site, Friendfeed. In fact, I've made more of an effort recently to start spending more time over on Friendfeed for that very reason. In fairness, I like Friendfeed a lot so it didn't exactly taking any arm twisting to get me over there. I can point to two things that have helped me better stay on top of reading, commenting and posting there.
  1. Twhirl - I realized that I could feed Friendfeed into Twhirl along with Twitter (I've been using Twhirl/Snitter for a long time to stream Twitter to my desktop). I discovered this after reading Chris Brogan's post Twhirl Makes Yammer Irrelevant. If you're wondering, Yammer is a microblogging tool that was built for group use and potentially within the enterprise. In this post, I saw a Friendfeed icon on Chris' screenshot of his Twhirl client. I wrote a post on how to do this here if you'd like to do this yourself.
  2. I subscribed for the daily Friendfeed digest. This isn't by any means comprehensive because it only gives me the top activity for the day but it reminds me that I should get over to Friendfeed to check things out and also informs me of any key trends. You can subscribe to the digest (you'll need an account) by going to your account settings.
So an interesting thing happened today that made me realize that I haven't been doing enough on Friendfeed. Yes, reading and commenting is good but a lot of my day-to-day content wasn't getting digested because it wasn't getting fed directly into Friendfeed. As a result, it wasn't truly getting "counted." The reason I came to this epiphany is that blogger and head of FastCompany.TV, Robert Scoble, wrote a post the other day about his list of top Tech/Friendfeed/Social Media. Scoble's premis is that he's started following more quality and less quantity using Friendfeed as his filter. I wasn't on the list but thought what the heck, I'll throw my name in the ring via the comments section. Here was Robert's repsonse...

Aaron: I already subscribed to you, but I think I left you off because you mostly twitter and don’t add a lot of original content into the system. I’ll watch you for a while longer.

Rather than taking this personally, I thanked Robert and let him know that the main reason it didn't look like I was adding original content was because when I first tried RSS-ing my Citizen Marketer blog and WE Show podcasts into Friendfeed,, they didn't take. I also hadn't streamed my Brightkite (photos) or Utterli (mini-podcasts) into Friendfeed. The good news is that I was able to add all of the above into my Friendfeed this afternoon thanks to Faboo Mama and a little of my own elbow grease. In order to help other folks do the same, I've spelled out how to incorporate:
So I may still not make Scoble's list but I have taken a big step toward getting my content counted (I do a lot of it). Next to come, Dopplr. Are there any tips/tricks that you've found that help make Friendfeed more efficient? If so, pop 'em in the comments.

Sat, Sep 27 2008

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