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Social Media Analytics Strategies
As we get closer to the upcoming Social Media Strategies Conference on October 29-30 at the Stanford Court Hotel in San Francisco, CA, WebGuild has announced three similarly themed webcasts leading up to the event. I am leading the first webcast titled, Social Media Analytics Strategies. I'll be leading the session with friends and fellow experts in the space, Francois Gossieaux, principle of Beeline Labs and Mukund Mohan, principle of BuzzGain.
The description of the event is below. Make sure you sign up now for this FREE webcast.
Organizations are
using online communities for their customer service functions, making
more informed purchasing decisions, product innovation and more.
By capturing and analyzing the community interactions (social
analytics) organizations can make more informed business decisions.
Some of the benefits that social analytics can provide are:
* Track sentiment about the company and its products
* Identify advocates, enthusiasts, and influencers
* Spot product and service problems early
* Analyze market trends and competitive threats
* Identify strategic opportunities by mining new ideas across the workforce
* Spot product, service, people or knowledge gaps early
In this webinar we will examine the benefits of analytics for
social media applications and how it is fundamentally altering the
landscape for marketers, online community managers, social media
strategist, HR professionals, PR professionals and executives at all
levels.
If there is a topic that you'd like covered that you don't see here, please let us know in the comments below and we'll do our best to incorporate it into the mix.
Mon, Oct 06 2008
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