The first Commuting with Colin episode! The first topic is Mzinga's thoughts on the three dimensions of social media measurement and analytics. In the spirit of transparency, I have included the hysterical interruption and flub at the end of this clip! Due to this interruption, this is part one of two.
Enjoy!
/cb
Fri, Apr 18 2008
Comments
ColinGood use of traffic jam ;-)!!!Stumbled on your podcast during my musing (I & my biz partner listen to about 670 blogs on social media marketing). If there're many communities on one subject matter (and that's a true if I believe), not only should you have analytics for the community you manage yourself but you should also have analytics on your influence toward those other communities. Say you have a community on widget xyz but there're 100 others communities related to widget xyz, you should understand what influence you have on those communities.
Blogs
Social Media Analytics, Part 1
ColinGood use of traffic jam ;-)!!!Stumbled on your podcast during my musing (I & my biz partner listen to about 670 blogs on social media marketing). If there're many communities on one subject matter (and that's a true if I believe), not only should you have analytics for the community you manage yourself but you should also have analytics on your influence toward those other communities. Say you have a community on widget xyz but there're 100 others communities related to widget xyz, you should understand what influence you have on those communities.