It is easy to tell when an event is stunning to all participants; you ask each other, "What was your favorite part?". I asked this and was asked by many on my recent trip to Antarctica and now it has happened again in Austin at SXSW.

If you peel back this great onion of SXSW, it is amazing that the impact is at such a broad level. While the Mzinga crew (Aaron, Heather, Jim and I) felt most at home with one group: let's broadly call them bloggers & consultants. There were definitely other groups there too: the web designers and coders. It was clear that each of these groups had an equally incredible experience. If you widen the view a bit more and think that SXSW provides this same level of experience for the Music and Film industries – WOW!

So what was my favorite part? It’s a tie between the fever pitch of social media intellectual stimulation from some of the smartest minds in the industry and getting to know my great new Mzinga co-workers Jim, Aaron, and Heather better.

/cb