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Attention Data -- The Rest of the Story
So a few days back I wrote about my new love for Twitter
and how I think Twitter could be used to re-imagine aspects of training
and development. There was a lot more I wanted to write, but in case
you haven’t noticed, I blog long. I’ve decided that I’m a “go big or
go home” sort of blogger. I’m ok with that so you should be too. Ok,
so where was I? Yeah right, there rest of the story on Twitter.
I think Twitter is the beginning of the shift toward “People RSS.”
With Twitter, I can follow Aaron’s thoughts for the day. If he chooses
to post them, I can check out sites that he might have included in a
tweet (seriously, we need to get over the baby names in this space).
But what I don’t see are his Delicious tags, or his blog updates, or
his latest podcasts, or stuff he Dug through Digg, or his Flickr
updates. I think the next big wave is in this Community stuff is new
kind of feed aggregator, not the Netvibe or Feedburner kind that feed
multiple OPML and RSS files to me, but a true people feed aggregator
that can track a specific individual’s activities across multiple Web
2.0 services (the ones he or she chooses to make public). Imagine that
I get a single feed of all the stuff Aaron touches, visits or updates –
sites he tags, sites he Diggs, Flickr updates, Facebook updates, blog
updates, Twitter streams – all in one consolidated view or mashed
together with all of my other people feeds.
Five years ago, we all checked web pages manually.: “Oooh, let me go
see if there is an update to my favorite news site or blog. Ok, what
about the next one? And the next one?” Today this seems hopelessly
archaic and we just feed it all to our favorite aggregator. Yet today,
if I want a comprehensive picture of Aaron’s public activity, what do I
do? “Oooh, let me see if he updated his tags. Ok, what about his
Facebook account? Ok, what about his Diggs? Ok, what about Flickr?”
You get the idea. Sure, I could RSS the hell out of everything Aaron
does, and we could connect through 12 different services and
technologies, but why? Why can’t I just RSS him? Five years from now,
I think we’re going to find it surprising that we went to multiple
sites to connect to people. When you think about it, it’s kind of
insane.
So instead, imagine there is some sort of service that manages all of
Aaron’s privacy settings across all of the popular Web 2.0 public
sites. This service could deal with all of the RSS details,
consolidate it into a single feed, and then feed it to whomever wanted
to subscribe. Nothing about this is terribly hard; you could probably
even manage a hack of this via Yahoo Pipes today. And as more and more
of us start living more public, “out there” lives, it’s seems obvious
that we should automate the consolidation and distribution of
individuals’ attention data – in other words, RSS of People. This
extends my previous argument about the value of Twitter within
organizations, and I think it extends the value of Twitter for thought
leadership as well. Partial presence of my thoughts and ideas is
super. But Twitter-like, partial presence of all the meaningful stuff
that I do online is something else entirely. This could be a profound
shift in the way we think about sharing and modeling, and could deeply
change the way we interact with experts and thought leaders. We can
become “fans” of people and follow them, not just in Twitter but across
multiple services and solutions.
So in short, I think Twitter is the first movement toward a complete
rethinking of RSS, Social Networking, and online communities, from
Content-based RSS to People-based RSS. Flock and 8Hands
seem to be a move in this direction, though I'm not a big fan of
either. I like the consolidation of the data, but I find the
interfaces and the experience to be less than optimal. 8Hands is too
little and Flock too much, forcing me to go to a specific place to see
my feeds. What I think we need is a version of Snitter that does what
Flock is trying to do. What do you think? Am I crazy or does this
resonate with your experience as well?
Wed, Nov 28 2007
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