 Heather Strout
Community Consultant
The Business of Change
 Heather Strout : The Business of Change |
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THINK BIG, start small
I, as well as my Mzinga colleagues, often say this to people starting out the planning process for social media in their organization. So what does it mean, think big, start small?
THINK BIG
If you’re thinking about launching a community, a blog, jumping onto read more
Thu, Oct 30 2008
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Where to Start: Blogs
I lead a webinar once or twice a month and though I present a very similar slide deck each time, the conversation is often different. I don’t want to talk for an hour about a topic my audience isn’t interested in. I always open the floor for questions and I get the question, “what social media too
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Mon, Sep 29 2008
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Blogging 101
A couple of my clients have asked me for some guidance on blogging, so I did some research. This is what I came up with. Let me know what you think.
What is a Blog?
“A blog (short for weblog) is an online journal or diary of an individual’s opinions and l
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Fri, Feb 22 2008
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The Psychology of the Troll
As a Community Consultant for Mzinga, I spend time with my clients talking about the different roles they will need to take in order to have a successful community. I also spend time talking about the roles of the community members. I talk about gardners, the ones who want to keep things in orde
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Wed, Nov 21 2007
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Bringing Your Neighborhood Online
I am always looking for cool new ways people think about community and how to use Web 2.0 to improve communications and personal interactions. YourStreet is a notable example of how to use Web 2.0 tools to create value. It is such a
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Tue, Oct 30 2007
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