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Jim Storer
Sr. Director, Social Media Strategy
Return on Community


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Jim Storer : Return on Community

C20 Conversations - David Weinberger
It seems to me that David is reluctant legend. His suggestion that "markets are conversations" has become the mantra for the future of the web, yet David prefers not to spend much time talking about it. We arranged a podcast with David following his keyonte at the Community 2.0 Conference, where he shared his thoughts on a variety of t ... read more
Sat, May 17 2008
C20 Conversations - Dawn Lacallade
We were fortunate to meet and have a conversation with Dell's lead blogger Lionel Manchaca at SXSW earlier this year. He spoke briefly about their Ideastorm, but really focused on sharing best practices around corporate blogging. When I noticed Dawn on the agenda at the Community 2.0 Conference, I knew we had to do a follow up conversation with her. Dawn leads the Ideastorm initiative and the insi ... read more
Fri, May 16 2008
C20 Conversations - Charlene Li
Booking (and connecting for) podcasts can be hit or miss and creativity in scheduling is often rewarded. My colleague Aaron connected with Charlene on the phone several days before the Community 2.0 conference and found out she would only be in Las Vegas for 12 h ... read more
Fri, May 16 2008
On Twitter: Following and More
A few people have asked my approach on following back on Twitter and what I'd recommend for folks just getting started. It's important to note this works for me, but might not if you're adding a LOT of followers (I average ~5 new followers a day). My approach involves some screening, because my overarching philosophy is that I want to connect with "real people" on Twitter, not bots, spammers or ov ... read more
Tue, May 06 2008
Q&A from Webinar with Josh Bernoff
I hosted a webinar on Wednesday with Josh Bernoff from Forrester that had over 450 people sign on. We talked about the book Groundswell he authored with Charlene Li and what enterprises need to think about when they decide to embrace com ... read more
Sat, Apr 19 2008
Putting the "WE" Into Webinars
I'm hosting a webinar with Josh Bernoff from Forrester on Wednesday. Amid the excitement of an event with a lot of interested people (300+ registered the last I checked), is t ... read more
Mon, Apr 14 2008
The Lost SXSW Conversation with Mzinga
The Beatles had the lost tapes and Mzinga had the lost session from the wildly popular "SXSW Conversations with Mzinga" series of podcasts. Wedged right between Chris Heuer and Jake McKee was a soft spoken and never-before ... read more
Wed, Apr 02 2008
SXSW Conversations with Mzinga - Part 3
This is the third (and final) in a series of podcasts we recorded at the Conversation Starters party at SXSW on 3/10/08. If you're new to the series, you'll probably want to jump back to the first post to get the back story and listen to the first five (and the next five in the second post). If you've just come from there or already listened to the first two sessions, let's get started with Round ... read more
Thu, Mar 20 2008
SXSW Views: Gary V from Wine Library TV
I met Gary Vaynerchuk at an impromptu wine party he threw in an overflowing breakfast room at the Residence Inn in downtown Austin during South By Southwest. It seemed completely unscripted, like Gary and his team decided this was a good spot for a party so they dropped the wine and set up shop. Cardboard cases of wine sat on tables, people ... read more
Tue, Mar 18 2008
SXSW Conversations with Mzinga - Part 2
This is the second in a series of podcast we recorded at the Conversation Starters party at SXSW on 3/10/08. If you're new to the series, you'll probably want to jump back to the first post to get the back story and listen to the first five. If you've just come from there or alr ... read more
Fri, Mar 14 2008

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Recent Blogs

May 17C20 Conversations - David Weinberger
May 16C20 Conversations - Dawn Lacallade
May 16C20 Conversations - Charlene Li
May 06On Twitter: Following and More
Apr 19Q&A from Webinar with Josh Bernoff
Apr 14Putting the "WE" Into Webinars
Apr 02The Lost SXSW Conversation with Mzinga
Mar 20SXSW Conversations with Mzinga - Part 3
Mar 18SXSW Views: Gary V from Wine Library TV
Mar 14SXSW Conversations with Mzinga - Part 2
Mar 13SXSW Conversations with Mzinga - Part 1
Mar 09My SXSW Elevator Pitch
Mar 03Following the Mzinga/Prospero News
Feb 15How Twitter Changed My Life
Feb 12Social Search: Marissa Mayer from Google
Feb 07Feedback Friday
Feb 05Out of the Mouths of Babes
Feb 04Microsoft Bids on Yahoo -Behind the News
Jan 29Buying a TV - Version 2



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