 Jim Storer
Sr. Director, Social Media Strategy
Return on Community
 Jim Storer : Return on Community |
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Book Review: We Are Smarter Than Me
A group of us here at Mzinga had a hand in a project called
We Are
Smarter Than Me. The premise is that a group of individuals
could write a better book about the application of social media in
business than a single or several authors. The project took some
interesting twists and turns along the way, but in the end we produced
a pretty compelling story.
It's especially nice
when someone independent of your team reviews an effort like this and
gives it good marks. Diane Danielson from the Entrepreneur.com Blog
Network recently reviewed We Are Smarter Than Me
and I'm pleased to excerpt some of her thoughts.
Last week I reviewed Groundswell
and highlighted some of their analytical tools for social media.
However, much of it was geared to Fortune 500 companies with six-figure
marketing budgets. This is why it was nice to read it back to back with
another book, We Are Smarter than Me: How to Unleash the Power of
Crowds in your Business by Barry Libert & Jon Spector [and
thousands of contributors] which is helpful to the small business owner
both in idea generation and execution. Its examples span both the very
large companies, but also the very small.
One thing
I liked about the book is that it literally walks the talk or maybe I
should say “jogs the blogs.” It’s unique in that they take
the “We” part seriously – the book was sourced from a crowd.
People were openly invited to submit their ideas, which were vetted and
incorporated into the book.
If
you haven't yet read We Are Smarter Than Me, send me a note and I'll
see about having a copy sent to you.
Wed, Jun 25 2008
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