 Jim Storer
Sr. Director, Social Media Strategy
Return on Community
Jim Storer : Return on Community |
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Monitor Your Brand/Products on Twitter
I just got off the phone with one of our clients... she had some "Twitter questions." Specifically, she was wondering about why people "retweet" what other people have already said. We talked a little about the network effect, how each person on Twitter has their "own" network and the ease of sharing what someone else has already written while giving them credit.
Then I mentioned that she should have someone monitoring Twitter for mentions of their brand. I did a quick search on Summize (err... Twitter Search) and found over half a dozen opportunities for them to join in a conversation with actual clients. Some were having a bad experience and others were looking for more information. All of these tweets went unanswered (so far).
I realize this isn't revolutionary, Comcast and others have embraced Twitter as a conversation they want to be a part of. Take a look at the volume and quality of conversations on that Comcast account. Pretty amazing, eh? IMHO, what's really interesting is what Twitter could become as more and more brands become responsive to mentions on Twitter. Perhaps, the most responsive customer service option for consumers and businesses?
What do you think Twitter will become as more and more of the top consumer (and business) brands jump in and begin monitoring (and responding to) their brand mentions? Will Evan Williams catch this in an alert and comment?
Fri, Jul 18 2008
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Comments |
 Very useful post. Starting to use the search mechanisim and checked out my company and the Comcast use of twitter. Innovative and proactive. Love it. To my surprise, am finding Twitter useful at work and for fun. So - thanks:) diane davidsonwww.webex.com/go/dianesblogs
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