Social Media Strategy
Community Consultants will help you define an effective Social Media Strategy—a personalized path to social media success with a recommended course of action to take advantage of opportunities and mitigate any risks associated with your initiative. A complete Mzinga Social Media Strategy includes (as applicable):
- Assessment Summary
High-level observations, analysis findings and recommendations.
- Social Media Plan
Defines your social media goals and objectives, including: member constituencies, rollout plan (including community management and moderation), and proposed options for the community direction.
- Social Media Matrix & Site Map
Outlines the company and member content, the social media tools necessary, and a model for member interaction.
- Community Ecosystem
Provides a map of your potential social media structures, based on an analysis of stakeholders such as existing and potential customers, employees, partners, and competitors.
- Community Programming Schedule
High-level schedule of proposed content to engage community members and drive adoption. May include blogs, seeded message boards, webinars, chats, polls, contests, etc.
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