Strategic Assessment & Alignment
Whether you already have a community and strategy in place, or you’re just beginning to think about using social media within your business, our consultants can help ensure alignment between your initiative and the goals you want to achieve. Through an objective analysis, our team will determine if you’re well-prepared and identify areas that might need further definition.
Our Strategic Alignment will define or assess your program using the Seven Components of Successful Community:
- Community Membership
Target membership and desired interaction, acquisition (marketing) and retention, member ROI, competition (other communities, other calls for target membership attention).
- Strategy—Business Objectives Definition
Vision of the social media initiative and alignment with corporate strategy, business and financial goals and objectives of the initiative, rollout, facilitation/moderation. Identification of documentation, decision-making, ownership, policies, and roles and responsibilities as related to the community initiative.
- Ongoing Community Management Plan
The plan for ongoing day-to-day community health: proactive community management and growth via community engagement and development, and alignment of the community to meet the community strategy, goals, and objectives.
- Membership Communication Plan
The methods and modes of communication to the membership for all phases of the community lifecycle.
- Moderation Plan
The level and type of moderation, such as proactive scan or reactive moderation, use of word filtering, acceptable practices, and policies (such as TOS, violation reporting, and use of user-generated content).
- Content Plan / Programming Schedule
The plan for sourcing and use of content—new and existing, internal and external, expert and user-generated, static and event-based.
- Tools / Rollout Plan
Analysis and identification of the tools (software, templates, forms, and infrastructure) to enhance and support the social media initiative. If you are currently using social media to engage your membership, analysis of the deployment and the adoption/success/failure of efforts to date.
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