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Moderation Services
Mzinga moderation services help customers manage their community content, ensuring that your community members can interact within a safe, welcoming environment. Using our state-of-the art, proprietary moderation toolset, Mzinga moderators sweep, monitor, and manage the user-generated content within your community, eliminating disruptive posts and removing violations to guarantee that all activity meets your business policies and guidelines and remains true to your brand.
Our global team of moderation experts is knowledgeable and passionate about each community’s specific subject matter, with extensive hands-on experience managing and facilitating community communication for some of the biggest brands in business-and they’re available to monitor your community all day, every day, in languages ranging from English, French, and Spanish to German and Japanese.
Mzinga moderators are adept at providing front-line support to members and driving community adoption and participation by seeding new and existing discussions to stimulate ongoing conversations around relevant topics. But that’s not all-we also help your team define moderation strategies and goals as well as the key objectives and metrics that you use to measure progress and success. Our in-depth analysis and comprehensive moderation activity reports also enable you to better understand the interests and needs of your members.
Our Services
Whether you have short- or long-term moderation requirements, or both, you can rely on Mzinga’s dedicated team to get the job done effectively and efficiently. We offer multiple levels of flexible and scalable moderation service-and all of our services can be tailored to meet your specific needs and scheduling requirements. Our services can be applied to your entire Mzinga community, your own existing or third-party community, or to dedicated areas of your site, such as discussion boards. Anywhere that people interact on your site, Mzinga can provide moderation and management services.
- Full Service Moderation
Mzinga’s Full Service Moderation ensures that nearly every message posted to your community is reviewed, and either approved or denied according to your business guidelines-eliminating the risk of inappropriate content. In this model, messages can be filtered and queued for moderator approval before being posted live.
- Proactive Scan Moderation
Proactive Scanning makes more efficient use of your moderation time by relying on moderators’ experience and intuition to identify member and content violations in areas where they are most apt to occur. Using this technique, our moderators will respond to issues that arise promptly and efficiently, without delaying or inhibiting ongoing conversations.
- Content Seeding
Our moderators will work with you to increase participation by actively “seeding” your site with relevant content, which helps keep conversations and interactions lively and current. This approach will enable you to attract new members, and retain existing ones, by helping to create an ongoing, rich dialogue within your site.
- Response Moderation
With Response Moderation, all interactions within the community are posted to your live site in real-time, upon which our moderators will review them for any issues or violations. This approach also further engages community members by allowing them to play an active role in reporting violations.
Our Moderation Tools
Mzinga’s robust and unique moderation toolset helps automate the process of identifying, filtering and resolving content that doesn’t meet your business standards. You can even leverage our tools to monitor your community activity directly from within your business.
Our moderation tools are time-tested and increase the efficiency and effectiveness of not only our moderation services, but your overall community experience as well. Highlighted capabilities include:
- Moderation Filters
Mzinga’s moderation filters can be used to identify and block profanity and malicious code, or to notify you when targeted, pre-defined watch words that are relevant to your business are posted to the site, allowing you to remain engaged with your members’ ongoing dialogue. You can also automatically track what your community is discussing about your competition. These automatic filters can be utilized, configured and updated easily and on demand.
- Member Flags
Member flags enable you to assign community access rights based on member roles and status, such as granting trusted members unedited access, or restricting problem members to varying degrees. You can even place members on probation, relegate them to read-only status, or deny them access completely.
- Reporting & Tracking
In addition to keep your community safe, sound and thriving, Mzinga moderation activity can be fully tracked and monitored using our advanced Administrator Control Center. Our comprehensive reports provide insight into your community activity and levels of disruption and assess posting quality, hot topics, recommendations, and much more.
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