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Marketplace Communities
In business, the way you present your brand to the world is as important as the products and services you sell. And today, the world we live in is on-demand and online.
But corporate websites are no longer enough to meet the needs of customers and prospects—as technology continues to evolve, so do consumer expectations. To stay competitive, we must engage and interact with the audiences we’re trying to reach and retain.
Mzinga Marketplace Communities help you do just that. At Mzinga, we’re focused on delivering business value. To
that end, Mzinga Marketplace Communities are designed and configured precisely to help you meet, exceed and expand key marketing goals and objectives.
- Brand Communities
Mzinga Brand communities give you a direct line of communication with and among your customers and prospects. By giving your customers a voice, you can enhance brand awareness, establish credibility within the marketplace, and ultimately increase sales and revenue. Recent research shows that community users remain customers 50% longer and spend 54% more than non-community users. Like it or not, customers and prospects today rely more on what others have to say about your products and services than what you do. Using Mzinga Brand Communities, you can take charge in establishing that dialogue, and reap the benefits by letting the community work for you—generating referrals, sharing product reviews, and fostering innovative ideas.
- Enthusiast Communities
Ideal for online media and publishing companies, Mzinga Enthusiast Communities connect the consumers and fans who share a common interest in your products, services, or programming. Designed to foster continual conversations and participation, Mzinga Enthusiast Communities help drive offline viewership, online readership, and increased ratings. This, in turn, helps maximize site traffic and increase advertising revenue.
- Innovation Communities
Every business needs to innovate to stay competitive, but many rely on costly research and expensive expertise to get there. Mzinga Innovation Communities give you an alternative approach by enabling you to leverage the collective insight, wisdom, and creativity of your customers, prospects, partners, and employees.
At the core of our Innovation Communities is our IdeaShare application, which enables community members to submit new ideas and then rate, rank and comment on the submissions. All ideas are captured and the highest rated suggestions rise to the top, making it easy for you to identify the most relevant and game-changing ideas.
- Event Communities
Mzinga Event Communities offer you a collaborative online meeting environment to host, support and complement your featured events or programs—before, during, and after they occur. Enable participants to network with peers, share, rate and review resources and best practices, and engage with program hosts and speakers during live chats. Mzinga Event Communities extend the value and visibility of your programs, which in turn increases attendance and sponsorship opportunities and further establishes your thought leadership around the program subject matter.
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