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Industry Research
We know how important research is to business, whether it's research on the market, the industry, customers, technology, or services. And research is equally as important to us—we base our business on innovative, forward-thinking ideas established in research. Education and knowledge benefit us all, so we're sharing that research with you.
Customer 2.0:
The Business Implications of Social Media
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Aberdeen Group benchmark report
Sponsored by Mzinga
The popularity of online social media has not only changed the way peers interact, it has also succeeded in creating a new breed of online customers and new methods for reaching those customers. In this research report, Aberdeen Group highlights how top companies are leveraging social media and Web 2.0 technologies to improve marketing effectiveness and customer satisfaction.
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Workforce Collaboration and Web 2.0:
Improving Productivity by Facilitating Knowledge Transfer
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Aberdeen Group benchmark report
Sponsored by Mzinga
Workforce collaboration has risen to the top of many organizational talent management agendas, particularly to address knowledge transfer and retention as employees retire. In this report, Aberdeen Group explores how best-in-class companies are using Web 2.0 technologies to reach these goals as well as to drive workforce productivity and improved business performance.
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McKinsey : We Are Smarter Than Me: The New Competitive Advantage of "We"
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McKinsey Alumni Thought Piece by Barry Libert and Jon Spector
When Barry Libert and Jon Spector set out to launch the online community experiment that ultimately culminated in their acclaimed book, “We Are Smarter Than Me,” their primary goal was to prove that social media can change the way the business world works. Their assumptions proved true, but along the way they discovered key strategies for how social interactions can be applied to traditional business practices, and some very unexpected lessons. In this research article, they’ve captured their experiences and formulated them into practical best practices for the industry at large.
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