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White Paper Series
We know how important research is to business, whether it's research on the market, the industry, customers, technology, or services. And research is equally as important to us—we base our business on innovative, forward-thinking ideas established in research. Education and knowledge benefit us all, so we're sharing that research with you. We invite you to download a Mzinga white paper.
Online Communities & Social Media for Marketers:
Getting Started
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Jim Storer
Sr. Director, Social Media Strategy
In just 15 years, the Web has connected nearly a billion people and changed the world so profoundly that some historians liken the Internet Age to the Renaissance. That’s heady stuff for people around the world. But for businesses, the potential of so much individual brainpower linked and amplified by technology is almost unfathomable.
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How Workplace Communities will Transform Your Business
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Dave Wilkins
Sr. Director, Social Learning Products
For more than a decade, the world of business information systems has experienced unrelenting and
significant change. What has not changed significantly, however, is the nature of human interactions –
email, conference calls, and presentations by experts to non-experts are still the dominant means of
interaction.
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The Business Case for Software Simulation
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Dave Wilkins
Sr. Director, Social Learning Products
Simulation tools were adopted with unprecedented speed practically from their onset, and now, less
than five years later, this market segment is approaching maturity.
By looking at the real world effects of simulations in these various areas, we can evaluate simulations
the same way we would evaluate any business decision: ROI, business impact, and value to the
organization.
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Why Simulation?
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Dave Wilkins
Sr. Director, Social Learning Products
Many analysts
regard simulations as the "killer application" of the eLearning industry, and the delivery model
that will push eLearning into the mainstream (Lundy, 2002). Yet, even with all the buzz, there
are still companies waiting to jump onto the simulation bandwagon.
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The Goldilocks Dilemma of Authoring
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Dave Wilkins
Sr. Director, Social Learning Products
There are hundreds of learning management system (LMS)
providers, software simulation tools, authoring systems, and virtual classroom tools.
Despite this rapid innovation, we're just about to start
riding the next waves of the eLearning evolution: social simulation tools and
collaboration solutions.
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