We know how important research is to business, whether it's research on the market, the industry, customers, technology, or services. And research is equally as important to us—we base our business on innovative, forward-thinking ideas established in research. Education and knowledge benefit us all, so we're sharing that research with you. We invite you to download a Mzinga white paper.
Moderating Your Online Community
Businesses around the world are using social media and online communities to better engage and interact with their customers, prospects, fans, partners, and even employees. These online conversations can take many forms and the business benefits are virtually limitless—from improved market research and brand visibility to better customer and employee satisfaction. But one thing is for certain: To reduce your privacy and brand liability risks and ensure success, you need to cultivate, monitor, and manage these social interactions.
Interactive and social media sites have become integral to the online presence of more and more organizations as they work to keep their various constituents engaged with them and each other. Ultimately, the organizations and communities that meet with success are those that have invested in planning and executing a community strategy plan—including moderation as a core component. Moderation may sound more like a luxury than a necessity, but the bottom line is that you need to protect your brand identity and your image.
In just 15 years, the Web has connected nearly a billion people and changed the world so profoundly that some historians liken the Internet Age to the Renaissance. That's heady stuff for people around the world. But for businesses, the potential of so much individual brainpower linked and amplified by technology is almost unfathomable.
For more than a decade, the world of business information systems has experienced unrelenting and significant change. What has not changed significantly, however, is the nature of human interactions- email, conference calls, and presentations by experts to non-experts are still the dominant means of interaction.
By looking at the real world effects of simulations in these various areas, we can evaluate simulations the same way we would evaluate any business decision: ROI, business impact, and value to the organization.
Many analysts regard simulations as the "killer application" of the eLearning industry, and the delivery model that will push eLearning into the mainstream (Lundy, 2002). Yet, even with all the buzz, there are still companies waiting to jump onto the simulation bandwagon.
There are hundreds of learning management system (LMS) providers, software simulation tools, authoring systems, and virtual classroom tools. Despite this rapid innovation, we're just about to start riding the next waves of the eLearning evolution: social simulation tools and collaboration solutions.