Start engaging your audience—from your fans and prospects to your customers and partners—in online conversations that build real business value. With an OmniSocial Engaged solution, you can build brand awareness and loyal advocates, increase demand to reach new audiences and reduce support costs, all using the most flexible social business software platform on the market.

Explore some of the business challenges you can solve using OmniSocial Engaged as part of your brand engagement and social marketing efforts:

For Enthusiasts

Organizations can connect fans, enthusiasts, hobbyists, and those with shared experiences by creating a community that delivers value by building demand to reach new audiences, increase opportunities for revenue generation, and create a base of passionate, engaged fans and buyers.

Eighty-four percent of all adult American internet users go online to access information around a hobby or interest. To stay competitive, businesses must engage with these users and harness the conversation through online community and social media with the goal of empowering fans, amplifying loyalty, driving traffic, and increasing site stickiness.

• Create demand by reaching new audiences
• Increase revenue generating opportunities
• Improved customer satisfaction and retention
• Create a base of passionate, engaged fans and buyers

For Brands

With an OmniSocial Engaged solution, brands can harness the power of online conversations to develop a compelling brand image, accelerate innovation through crowdsourcing, acquire intelligence for market research, increase market demand to drive sales and motivate and engage members.

Your average consumer has approximately 65 conversations per week about brands, whereas influencers have nearly two and a half times as many -- up to 150 conversations per week. Isn’t it time to build your brand image and harness the conversation to stay competitive?

• Develop a Compelling Brand Image
• Accelerate Innovation Through the Crowd
• Gain Valuable Market Insights
• Increase Demand to Drive Sales
• Motivate and Engage Members

For Support

OmniSocial Engaged helps reduce support costs, increase customer satisfaction, gain valuable customer insights, enables peer-to-peer support and customer collaboration.

Customer support costs are typically 60% of a total cost for a high tech company. By implementing an online support system, organizations have the opportunity reduce the volume of costly customer service phone queries by 25-30%. Even more surprising is that 66 percent of customers now say the increased use of technology in customer service has improved their customer service experience.

• Reduce Support Costs
• Increase Customer Satisfaction
• Crowdsourced Peer to Peer Support & Collaboration
• Gain Valuable Customer Insights