Mzinga, Inc. | Services

Strategy: Create a rock-solid plan.

We get it: You need to deliver on the goals you're trying to achieve. And in order to do that, you need a thriving OmniSocial site.

We want the same thing you do—and to help make it happen, our team of strategists will work with you to develop a custom strategy that ensures you have a blueprint for your site's successful implementation, adoption, and growth.

So whether you need help navigating the social software that's out there, or help mapping your social media plan to specific objectives, we can help. We'll assess your company's readiness, get you up to speed, and provide a course of action that will not only deliver on your goals...it'll blow them out of the water.

Strategic Assessment & Alignment

Maybe you're just beginning to think about using social software within your business. Maybe you already have a defined social strategy. Or maybe you're somewhere in between.

Whatever your situation, we can help you align your initiative with the goals you want to achieve. How do we do it? Using our Seven Components of Successful Community:

Strategic Alignment & Assessment Services	Overview
Community Membership	Target membership and desired interaction, acquisition (marketing) and retention, member ROI, competition (other communities, other calls for target membership attention).
Business Goals Definition	Vision of the social media initiative and alignment with corporate strategy, business and financial goals and objectives of the initiative, rollout, facilitation/moderation. Identification of documentation, decision-making, ownership, policies, and roles and responsibilities as related to the community initiative.
Ongoing Community Management Plan	The plan for ongoing day-to-day community health: proactive community management and growth via community engagement and development and alignment of the community to meet the community strategy, goals, and objectives.
Membership Communication Plan	The methods and modes of communication to the membership for all phases of the community lifecycle.
Moderation Plan	The level and type of moderation, such as proactive scan or reactive moderation, use of word filtering, acceptable practices, and policies (such as TOS, violation reporting, and use of user-generated content).
Content Plan / Programming Schedule	The plan for sourcing and use of content-new and existing, internal and external, expert and user-generated, static and event-based.
Technology Rollout Plan	Analysis and identification of the tools (software, templates, forms, and infrastructure) to enhance and support the social media initiative. If you are currently using social media to engage your membership, analysis of the deployment and the adoption/success/failure of efforts to date.

Community Revitalization

Sometimes it can be pretty easy to build buzz around a new launch. The hard part comes a few months later, when you're struggling to maintain that buzz and momentum.

That's where we come in.

Need help engaging your users with topics that interest them and keep them coming back for more? Or maybe you just initially overlooked some things that are now holding you back—things like making sure you have enough staff to manage your solution, building an engaging user experience, or figuring out a clear value proposition that’s going to attract new members (to name just a few).

Well, we can help with all of that and more: Improving and maintaining your community's buzz and vitality. Acquiring new members. Creating fun, exciting content. And ultimately, making sure that you have a recipe for your site’s long-term growth.

Community Revitalization
Drive membership recruitment
Improve content for your target audience by recommending specific content types and topics
Enhance interactivity and member participation
Assist with member recruitment, engagement, and development
Maintain overall editorial focus and strategic direction of your site
Schedule and manage a complete calendar of ongoing events
Educate your team on community management best practices and how to maintain alignment of ongoing community activities with your business strategy